Wisconsin · retail and wholesale · prohibition

For Wisconsin · retail and wholesale · prohibition, state is Wisconsin; applies to is retail and wholesale; rule is prohibition; law name is Unfair Sales Act; statute citation is Wis. Stat § 100.30, recorded from its source on 2026-08-20; source re-checked 2026-09-01.

Values marked our reading are our classification of what the source says — the source does not print them in those words. The quote below is the evidence for each one; judge it yourself.

What the source says

Commonly referred to as the "Minimum Markup Law," the Unfair Sales Act prohibits selling items of merchandise below cost. The law states that "the practice of selling [...] below cost to in order to attract patronage is generally a form of deceptive advertising and an unfair method of competition in commerce." See <https://datcp.wi.gov/Pages/Programs_Services/https://docs.legis.wisconsin.gov/document/statutes/100.30> Wis. Stat § 100.30, the Unfair Sales Act and <https://datcp.wi.gov/Pages/Programs_Services/http://docs.legis.wisconsin.gov/code/admin_code/atcp/090/105.pdf> Wis. Admin. Code ch. ATCP 105, Sales Below Cost . Common exceptions that permit sales below cost include [refer to <https://datcp.wi.gov/Pages/Programs_Services/https://docs.legis.wisconsin.gov/document/statutes/100.30(6)> Wis. Stat. § 100.30(6) for a complete list of exceptions]: Meeting the existing price of a direct competitor Clearance and final liquidation sales Sales of damaged or perishable merchandise Contracted sales to government institutions Sales for charitable purposes or to relief agencies

— datcp.wi.gov, retrieved 2026-08-20

Source

• datcp.wi.govhttps://datcp.wi.gov/Pages/Programs_Services/UnfairSalesAct.aspx

Last verified against source: 2026-09-01. Due for re-check by 2027-02-16. This page as Markdown · OKF bundle · full dataset as JSON.