# ISO 20671:2019 — Withdrawn and superseded ISO standards For ISO 20671:2019, item title is Brand evaluation — Principles and fundamentals; status code is 9599; successor is ISO 20671-1:2021; withdrawn / published date is 2019-03-11, recorded from its source on 2026-08-05. - **Identifier:** ISO 20671:2019 _(verified: appears in the quote below)_ - **Item title:** Brand evaluation — Principles and fundamentals _(verified: appears in the quote below)_ - **Status code:** 9599 _(verified: appears in the quote below)_ - **Successor:** ISO 20671-1:2021 - **Withdrawn / published date:** 2019-03-11 _(verified: appears in the quote below)_ ## What the source says > 68786,IS,,ISO 20671:2019,Brand evaluation — Principles and fundamentals,Évaluation des marques — Principes et fondamentaux,2019-03-11,1,['03.140'],ISO/TC 289,9599,,[81739],"['en','fr']",12,"
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
" ## Source - https://isopublicstorageprod.blob.core.windows.net/opendata/_latest/iso_deliverables_metadata/csv/iso_deliverables_metadata.csv Last verified: 2026-08-05. Review by: 2027-02-01. Part of [Withdrawn and superseded ISO standards](https://referencesource.org/iso-standard-supersessions/).