# B&H soft drinks ltd · 99-39 · ISRAEL — FDA import alert red lists: firms subject to detention without physical examination

For B&H soft drinks ltd · 99-39 · ISRAEL, import alert is 99-39; import alert name is Detention Without Physical Examination of Imported Food Products That Appear to Be Misbranded; country is ISRAEL; product is EasyDrink Coffee Flavored Beverage | EasyDrink Coffee Flavored Beverage | EasyDrink Coffee Flavored Beverage | EasyDrink Coffee Flavored Beverage | EasyDrink Coffee Flavored Beverage | EasyDrink Coffee Flavored Beverage | EasyDrink Coffee Flavored Beverage; product code is 29 A - - 04 Soft Drink, Mixed Fruit Flavored, Noncarbonated | 29 A - - 09 Soft Drink, Other Fruit Flavored, Noncarbonated | 29 A - - 60 Soda Water, Noncarbonated | 29 A - - 99 Noncarbonated Soft Drink, N.E.C. | 29 B - - 11 Soda Water with Fruit Flavor, Carbonated | 29 Y - - 99 Soft Drinks and Waters Not Mentioned Elsewhere, N.E.C. | 54 Y - - 99 Vitamin, Mineral, Proteins and Unconventional Dietary Specialities For Humans and Animals, N.E.C; date published is 01/23/2019; address is 10, Hamadpisim st , Jerusalem, Jerusalem ISRAEL, verified against its source on 2026-09-16.

- **Firm:** B&H soft drinks ltd _(verified: appears in the quote below)_
- **Import alert:** 99-39
- **Import alert name:** Detention Without Physical Examination of Imported Food Products That Appear to Be Misbranded
- **Country:** ISRAEL _(verified: appears in the quote below)_
- **Address:** 10, Hamadpisim st , Jerusalem, Jerusalem ISRAEL _(verified: appears in the quote below)_
- **Date published:** 01/23/2019 _(verified: appears in the quote below)_
- **Product code:** 29 A - - 04 Soft Drink, Mixed Fruit Flavored, Noncarbonated | 29 A - - 09 Soft Drink, Other Fruit Flavored, Noncarbonated | 29 A - - 60 Soda Water, Noncarbonated | 29 A - - 99 Noncarbonated Soft Drink, N.E.C. | 29 B - - 11 Soda Water with Fruit Flavor, Carbonated | 29 Y - - 99 Soft Drinks and Waters Not Mentioned Elsewhere, N.E.C. | 54 Y - - 99 Vitamin, Mineral, Proteins and Unconventional Dietary Specialities For Humans and Animals, N.E.C. _(verified: each item appears in the quote below)_
- **Product:** EasyDrink Coffee Flavored Beverage | EasyDrink Coffee Flavored Beverage | EasyDrink Coffee Flavored Beverage | EasyDrink Coffee Flavored Beverage | EasyDrink Coffee Flavored Beverage | EasyDrink Coffee Flavored Beverage | EasyDrink Coffee Flavored Beverage _(verified: each item appears in the quote below)_
- **FDA notes:** The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids). | The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids). | The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids). | The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids). | The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids). | The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids). | The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids). _(verified: each item appears in the quote below)_

## What the source says

> B&H soft drinks ltd Date Published : 01/23/2019 10, Hamadpisim st , Jerusalem, Jerusalem ISRAEL 29 A - - 04 Soft Drink, Mixed Fruit Flavored, Noncarbonated Date Published: 01/23/2019 Desc: EasyDrink Coffee Flavored Beverage Notes: The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids). 29 A - - 09 Soft Drink, Other Fruit Flavored, Noncarbonated Date Published: 01/23/2019 Desc: EasyDrink Coffee Flavored Beverage Notes: The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids). 29 A - - 60 Soda Water, Noncarbonated Date Published: 01/23/2019 Desc: EasyDrink Coffee Flavored Beverage Notes: The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids). 29 A - - 99 Noncarbonated Soft Drink, N.E.C. Date Published: 01/23/2019 Desc: EasyDrink Coffee Flavored Beverage Notes: The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids). 29 B - - 11 Soda Water with Fruit Flavor, Carbonated Date Published: 01/23/2019 Desc: EasyDrink Coffee Flavored Beverage Notes: The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids). 29 Y - - 99 Soft Drinks and Waters Not Mentioned Elsewhere, N.E.C. Date Published: 01/23/2019 Desc: EasyDrink Coffee Flavored Beverage Notes: The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids). 54 Y - - 99 Vitamin, Mineral, Proteins and Unconventional Dietary Specialities For Humans and Animals, N.E.C. Date Published: 01/23/2019 Desc: EasyDrink Coffee Flavored Beverage Notes: The article appears to be misbranded within the meaning of the following sections of the Act (examples are not all inclusive): 403(i)(2) because the label fails to declare the common or usual name of each ingredient (for example, the ingredient statement lists, "vitamins and minerals", but fails to list each vitamin and mineral added to the product); 403(q) in that the nutrition information does not comply with the requirements in 21 CFR 101.9 (for example, failure to declare serving size in common household measure and failure to list the servings per container); 403(r)(1)(A) in that the product promotional website, www.easyline.co.il, bears unauthorized nutrient content claims (for example, the website claims, "Contains 91% canola oil, which is rich in monounsaturated fatty acids", but a product must contain 20% or more of the RDI or DRV of the nutrients that are subject to the claim to bear the term "rich in"; however, an RDI or DRV has not been established for monounsaturated fatty acids).

## Source

- https://www.accessdata.fda.gov/cms_ia/importalert_1144.html

Last verified: 2026-09-16. Review by: 2026-11-15.
Part of [FDA import alert red lists: firms subject to detention without physical examination](https://referencesource.org/fda-import-alert-red-list/).