# Hindustan Unilever Ltd · 66-41 · INDIA — FDA import alert red lists: firms subject to detention without physical examination

For Hindustan Unilever Ltd · 66-41 · INDIA, import alert is 66-41; import alert name is Detention Without Physical Examination of Unapproved New Drugs Promoted In The U.S; country is INDIA; product is Closeup EverFresh Toothpaste | Closeup EverFresh Toothpaste | Fair & Lovely MAXFairness™ for MEN | Closeup EverFresh Toothpaste | Fair & Lovely MAXFairness for MEN | Closeup EverFresh Toothpaste; product code is 53 I - - 01 Dentifrices (Aerosol, Liquid, Toothpastes, Toothpowders), without Fluoride (Oral Hygiene Products) | 53 I - - 99 Other Oral Hygiene Products, without Fluoride, N.E.C. | 53 L - - 03 Face,Body,and Hand (excluding Shaving Preparations) (Skin Care Preparations) | 63 R - - 06 Stannous Fluoride (Dental Caries Prophylactic) | 65 G - - 99 Pigmentation Agent N.E.C. | 66 V - - 99 Miscellaneous Patent Medicines, Etc; date published is 05/29/2014; address is Unit 1 ,I Ind Estate,Haridvar , Uttarakhand, INDIA, verified against its source on 2026-09-16.

- **Firm:** Hindustan Unilever Ltd _(verified: appears in the quote below)_
- **Import alert:** 66-41
- **Import alert name:** Detention Without Physical Examination of Unapproved New Drugs Promoted In The U.S.
- **Country:** INDIA _(verified: appears in the quote below)_
- **Address:** Unit 1 ,I Ind Estate,Haridvar , Uttarakhand, INDIA _(verified: appears in the quote below)_
- **Date published:** 05/29/2014 _(verified: appears in the quote below)_
- **Product code:** 53 I - - 01 Dentifrices (Aerosol, Liquid, Toothpastes, Toothpowders), without Fluoride (Oral Hygiene Products) | 53 I - - 99 Other Oral Hygiene Products, without Fluoride, N.E.C. | 53 L - - 03 Face,Body,and Hand (excluding Shaving Preparations) (Skin Care Preparations) | 63 R - - 06 Stannous Fluoride (Dental Caries Prophylactic) | 65 G - - 99 Pigmentation Agent N.E.C. | 66 V - - 99 Miscellaneous Patent Medicines, Etc. _(verified: each item appears in the quote below)_
- **Product:** Closeup EverFresh Toothpaste | Closeup EverFresh Toothpaste | Fair & Lovely MAXFairness™ for MEN | Closeup EverFresh Toothpaste | Fair & Lovely MAXFairness for MEN | Closeup EverFresh Toothpaste _(verified: each item appears in the quote below)_
- **FDA notes:** The product appears to be an unapproved new drug as the label of the product includes claims such as (not an all-inclusive list): 'Closeup Everfresh+ is a fluoride gel toothpaste that cleans deeply and protects against cavities'. | The product appears to be an unapproved new drug as the label of the product includes claims such as (not an all-inclusive list): 'Closeup Everfresh+ is a fluoride gel toothpaste that cleans deeply and protects against cavities'. | The product appears to be an unapproved new drug as the label of the product includes claims such as (not an all-inclusive list): 'Closeup Everfresh+ is a fluoride gel toothpaste that cleans deeply and protects against cavities'. | The product appears to be an unapproved new drug as the label of the product includes claims such as (not an all-inclusive list): 'Closeup Everfresh+ is a fluoride gel toothpaste that cleans deeply and protects against cavities'. _(verified: each item appears in the quote below)_

## What the source says

> Hindustan Unilever Ltd Date Published : 05/29/2014 Unit 1 ,I Ind Estate,Haridvar , Uttarakhand, INDIA 53 I - - 01 Dentifrices (Aerosol, Liquid, Toothpastes, Toothpowders), without Fluoride (Oral Hygiene Products) Date Published: 02/14/2020 Desc: Closeup EverFresh Toothpaste Notes: The product appears to be an unapproved new drug as the label of the product includes claims such as (not an all-inclusive list): 'Closeup Everfresh+ is a fluoride gel toothpaste that cleans deeply and protects against cavities'. 53 I - - 99 Other Oral Hygiene Products, without Fluoride, N.E.C. Date Published: 02/14/2020 Desc: Closeup EverFresh Toothpaste Notes: The product appears to be an unapproved new drug as the label of the product includes claims such as (not an all-inclusive list): 'Closeup Everfresh+ is a fluoride gel toothpaste that cleans deeply and protects against cavities'. 53 L - - 03 Face,Body,and Hand (excluding Shaving Preparations) (Skin Care Preparations) Date Published: 05/30/2014 Desc: Fair & Lovely MAXFairness™ for MEN 63 R - - 06 Stannous Fluoride (Dental Caries Prophylactic) Date Published: 02/14/2020 Desc: Closeup EverFresh Toothpaste Notes: The product appears to be an unapproved new drug as the label of the product includes claims such as (not an all-inclusive list): 'Closeup Everfresh+ is a fluoride gel toothpaste that cleans deeply and protects against cavities'. 65 G - - 99 Pigmentation Agent N.E.C. Date Published: 05/29/2014 Desc: Fair & Lovely MAXFairness for MEN 66 V - - 99 Miscellaneous Patent Medicines, Etc. Date Published: 02/14/2020 Desc: Closeup EverFresh Toothpaste Notes: The product appears to be an unapproved new drug as the label of the product includes claims such as (not an all-inclusive list): 'Closeup Everfresh+ is a fluoride gel toothpaste that cleans deeply and protects against cavities'.

## The same source also states

> Hindustan Unilever Ltd Date Published : 05/29/2014 A/Unit-1 Tinsukia , Assam, INDIA 53 L - - 03 Face,Body,and Hand (excluding Shaving Preparations) (Skin Care Preparations) Date Published: 05/30/2014 Desc: Fair & Lovely MAXFairness? for MEN 65 G - - 99 Pigmentation Agent N.E.C. Date Published: 05/29/2014 Desc: Fair & Lovely MAXFairness for Men

Source: https://www.accessdata.fda.gov/cms_ia/importalert_190.html

## Source

- https://www.accessdata.fda.gov/cms_ia/importalert_190.html

Last verified: 2026-09-16. Review by: 2026-11-15.
Part of [FDA import alert red lists: firms subject to detention without physical examination](https://referencesource.org/fda-import-alert-red-list/).